Marketing Management MCQ Questions and Solutions with Explanations

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Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-8 section-4

Each section contains 100 MCQs on Marketing Management .

Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This is an example of . . . . . . . .

A) Predatory Pricing B) Economy Pricing C) Psychological Pricing D) Captive Product Pricing

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Marketers who adopt . . . . . . . . strategy add low priced items to their existing line of speciality products.

A) trading down B) trading up C) expansion D) contraction

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

A buyer's perception of value is considered a trade-off between

A) product value and psychic cost B) total customer value and total customer cost C) image value and energy cost D) service value and monetary cost

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Exchange concept of marketing deals with

A) exchange of products between sellers and buyers covering distribution and price aspects B) mere appendage to production C) achieving marketing success through product attributes D) aggressively promote and push the products

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Profit through Customer Satisfaction is aimed in . . . . . . . . Concept.

A) Production B) Holistic C) Marketing D) Selling

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

A firm may decide to operate in several or all segments of the market. That market is called as

A) Undifferentiated marketing B) Differentiated marketing C) Concentrated marketing D) Loyal marketing

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

NPD stands for:

A) New Product Department B) National Production Division C) New Product Development D) None of these

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Selling includes . . . . . . . .

A) Advertising B) Transfer of title from the seller to the buyer C) Sales promotion D) None of these

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Which one of the following contains the three elements of service marketing triangle?

A) Management, Marketing Agency and Consumer B) Marketing Agency, Government and Consumer C) Management, Employees and Marketing Agency D) Management, Employees and Consumer

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Which type of promotion strategy is text messaging?

A) Personal selling B) Sales promotion C) Direct marketing D) Public relations

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

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Marketing Management MCQ Questions and Solutions with Explanations | Commerce