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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-8 section-9

Each section contains 100 MCQs on Marketing Management .
71
. . . . . . . . are the retailers who have no fixed place of business.
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Answer: Option B
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72
Third step of customer's value analysis
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Answer: Option D
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73
One-level channel of distribution consists of
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Answer: Option B
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74
All trademarks are:
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Answer: Option A
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75
The most recent consideration in product packaging is
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Answer: Option C
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76
A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is:
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Answer: Option D
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77
A supply chain which includes the distribution of finished products and services?
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Answer: Option A
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78
When a product is viewed as the tangible characteristics alongwith the whole cluster of services that accompany it, this is called?
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Answer: Option B
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79
Products designed to meet global segments:
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Answer: Option D
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80
According to Parasuraman, Zeithaml and Benny, the most important determinant of service quality is
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Answer: Option B
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