91. The biggest disadvantage of using outdoor advertising as a medium is
92. Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
93. . . . . . . . . means moving of finished goods from one end of a producer to consumer.
94. The practise of selling two or more separate products together for a single price is known as
95. Dissonance reducing behaviour is
96. The selection of specific media in which advertisements will be run, and when they will be run to reach the target market, is called
97. Which of the three basic approaches explain the term marketing mix?
98. Presenting new-product ideas to consumers in symbolic or physical ways to measure their reactions occurs during which of the following stages?
99. Match the items of List-I with the items of List-II:
List-I
List-II
a. Basic product
1. Set of attributes and conditions buyers normally expect
b. Expected product
2. Possible augmentation and transformation the
product might undergo in future
c. Augmented product
3. Exceed customer expectations
d. Potential product
4. Converting core benefits into product
| List-I | List-II |
| a. Basic product | 1. Set of attributes and conditions buyers normally expect |
| b. Expected product | 2. Possible augmentation and transformation the product might undergo in future |
| c. Augmented product | 3. Exceed customer expectations |
| d. Potential product | 4. Converting core benefits into product |
100. Match the following.
List-I (Concepts of Marketing)
List-II (Features)
a. Exchange concept
1. The company has to aggressively promote and push its products
b. Production concept
2. It holds that exchange of a product between seller and the buyer is the central idea of marketing
c. Product concept
3. Marketing can be managed by managing production
d. Sales concept
4. It tries to achieve marketing success through product attributes
| List-I (Concepts of Marketing) | List-II (Features) |
| a. Exchange concept | 1. The company has to aggressively promote and push its products |
| b. Production concept | 2. It holds that exchange of a product between seller and the buyer is the central idea of marketing |
| c. Product concept | 3. Marketing can be managed by managing production |
| d. Sales concept | 4. It tries to achieve marketing success through product attributes |
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11