91
The biggest disadvantage of using outdoor advertising as a medium is
A)
difficulty in obtaining good locations
B)
high cost
C)
poor quality of reproduction in that size
D)
limited copy
Answer & Solution
Answer: Option
D
92
Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
A)
Decline
B)
Maturity
C)
Introduction
D)
Growth
Answer & Solution
Answer: Option
B
93
. . . . . . . . means moving of finished goods from one end of a producer to consumer.
A)
Exchange of goods
B)
Transfer of goods
C)
Physical distribution
D)
None of these
Answer & Solution
Answer: Option
C
94
The practise of selling two or more separate products together for a single price is known as
A)
Bundling
B)
Dumping
C)
Both A and B
D)
None of the above
Answer & Solution
Answer: Option
A
95
Dissonance reducing behaviour is
A)
significant difference between brands and high involvement
B)
significant difference between brands and low involvement
C)
few differences between brands and high involvement
D)
few differences between the brands and low involvement
Answer & Solution
Answer: Option
C
96
The selection of specific media in which advertisements will be run, and when they will be run to reach the target market, is called
A)
Advertising
B)
Public relations
C)
Media planning
D)
Publicity
Answer & Solution
Answer: Option
C
97
Which of the three basic approaches explain the term marketing mix?
A)
Commodity, institutions, and functional approach
B)
Commodity, functional risks, and management approach
C)
Product, service mix, functional and institutional approach
D)
None of the above
Answer & Solution
Answer: Option
B
98
Presenting new-product ideas to consumers in symbolic or physical ways to measure their reactions occurs during which of the following stages?
A)
idea generation
B)
concept testing
C)
marketing strategy
D)
screening
Answer & Solution
Answer: Option
B
99
Match the items of
List-I with the items of
List-II :
List-I List-II
a. Basic product
1. Set of attributes and conditions buyers normally expect
b. Expected product
2. Possible augmentation and transformation the
product might undergo in future
c. Augmented product
3. Exceed customer expectations
d. Potential product
4. Converting core benefits into product
A)
a-3, b-4, c-1, d-2
B)
a-1, b-3, c-4, d-2
C)
a-1, b-4, c-3, d-2
D)
a-4, b-1, c-3, d-2
Answer & Solution
Answer: Option
D
100
Match the following.
List-I (Concepts of Marketing)List-II (Features)
a. Exchange concept
1. The company has to aggressively promote and push its products
b. Production concept
2. It holds that exchange of a product between seller and the buyer is the central idea of marketing
c. Product concept
3. Marketing can be managed by managing production
d. Sales concept
4. It tries to achieve marketing success through product attributes
A)
a-4, b-3, c-2, d-1
B)
a-2, b-3, c-4, d-1
C)
a-3, b-2, c-4, d-1
D)
a-4, b-1, c-2, d-3
Answer & Solution
Answer: Option
B
