21. Before performing the business analysis for developing a new product, a company should be engaged in
22. Pricing strategies include
23. Channel design is a . . . . . . . . marketing tool.
24. Which of the following is not a tool of sales promotion?
25. Pricing products that must be used together with a main product is called . . . . . . . . product pricing.
26. Which of the following is not included in the function of physical supply?
27. Market where currencies of different countries are bought and sold:
28. Assertion (A) Databases assist in market segmentation, especially behavioural segmentation such as developing loyalty segments.
Reason (R) Customer Relationship Management (CRM)databases have become an asset for the analysis of customer behaviour.
Reason (R) Customer Relationship Management (CRM)databases have become an asset for the analysis of customer behaviour.
29. Which of the following is not a part of the supply chain management system?
30. Which of the following is not a measure for quality of service for the consumer?
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11