Marketing Management MCQ Questions and Solutions with Explanations

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-3 section-2

Before performing the business analysis for developing a new product, a company should be engaged in

A) Idea screening B) Product development C) Marketing strategy development D) Product positioning

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Pricing strategies include

A) Predatory pricing B) Price fixing C) Deceptive pricing D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Channel design is a . . . . . . . . marketing tool.

A) strategic B) fixed C) stable D) permanent

Discuss

Answer & Solution

Answer: Option A

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Which of the following is not a tool of sales promotion?

A) Sales contests B) Free gifts C) Point of purchase display D) Public relation

Discuss

Answer & Solution

Answer: Option B

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Pricing products that must be used together with a main product is called . . . . . . . . product pricing.

A) by-product B) optional C) bundle D) captive

Discuss

Answer & Solution

Answer: Option D

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Which of the following is not included in the function of physical supply?

A) Standardization B) Storage C) Transport D) Packaging

Discuss

Answer & Solution

Answer: Option A

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Market where currencies of different countries are bought and sold:

A) Money market B) Foreign exchange market C) Stock market D) None of these

Discuss

Answer & Solution

Answer: Option B

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Assertion (A) Databases assist in market segmentation, especially behavioural segmentation such as developing loyalty segments.
Reason (R) Customer Relationship Management (CRM)databases have become an asset for the analysis of customer behaviour.

A) Both (A) and (R) are correct and (R) is the right explanation of (A) B) Both (A) and (R) are correct, but (R) is not the right explanation of (A) C) Both (A) and (R) are incorrect D) (A) is correct and (R) is incorrect

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Which of the following is not a part of the supply chain management system?

A) Supplier B) Manufacturer C) Information flow D) Competitor

Discuss

Answer & Solution

Answer: Option D

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Which of the following is not a measure for quality of service for the consumer?

A) Responsiveness B) Competition C) Empathy D) Tangibility

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board