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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-3 section-6

Each section contains 100 MCQs on Marketing Management .
21
Match the following.
List-I List-II
a. Market segmentation 1. Pricing high of a new product initially.
b. Skimming price 2. Process of disagreegating a market into a number of sub-markets.
c. Multilevel marketing 3. Translation of the marketing plan into marketing performance.
d. Sales management 4. Modified version of direct marketing.
Discuss
Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board
22
Which of the following is not a targeting strategy?
Discuss
Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board
23
Market concept is . . . . . . . .
Discuss
Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
24
According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long run?
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
25
Direct marketing is found more suitable to which of the following products?
Discuss
Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board
26
Which fact is true about online marketing?
Discuss
Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board
27
Marketing is a process of converting the potential customers into . . . . . . . .
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
28
In which of the following types of collective bargaining, one party gains at the expense of the other?
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
29
Which of the following is not a component of 4PL?
Discuss
Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board
30
A marketing manager's task is to identify variables that describe customers in terms of their own particular characteristics. These variables are called
Discuss
Answer & Solution
Answer: Option B
Solution:
In marketing, a marketing manager's task involves identifying variables that describe customers based on their specific characteristics.

These variables are known as descriptors because they help in segmenting the market by detailing customer attributes such as age, income, location, and behavior.

While demographic, geographic, and behavioral are types of descriptors, the broader term descriptors encompasses all these categories.

Therefore, Option B is the correct answer as it accurately refers to these variables.