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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-6 section-10

Each section contains 100 MCQs on Marketing Management .
51
Which are the five principal dimensions to judge service quality?
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Answer & Solution
Answer: Option A
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52
Marketing to babies in the womb is . . . . . . . . marketing.
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Answer: Option A
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53
The negative feeling which arise after purchase causing inner tension is known as . . . . . . . .
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Answer: Option D
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54
Locked-up channels occur for all the following reasons except
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Answer: Option C
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55
At which of the following stages of the product life cycle is there a pattern of repeat or replacement purchasing?
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Answer & Solution
Answer: Option C
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56
Match the items of List-I with the items of List-II and indicate the correct combination from the options given below.
List-I List-II
a. AIDA model 1. Consumer behaviour
b. Hierarchy of effects model 2. Marketing communication
c. Howard and Sheth model 3. Consumer buying decision process
d. Information search 4. Advertising effectiveness
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Answer & Solution
Answer: Option C
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57
In marketing, MRP stands for:
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Answer: Option B
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58
Suppose Nestle wants to expand its line of food products. The managers conduct surveys from customers to determine which food items would appeal to customers. Nestle is currently in which of the following phase of new product development?
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Answer: Option C
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59
Which of the following is not an objective of exchange control?
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Answer: Option D
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60
In addition to motivation, learning and memory, which one of the following is included in the main psychological processes affecting consumer behaviour?
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Answer & Solution
Answer: Option A
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