ExamVeda
Login
Home

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-8 section-3

Each section contains 100 MCQs on Marketing Management .
71
Which of the following listed terms best describes the set of products that the customer has no intension of buying?
Discuss
Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board
72
Distribution logistics, also termed as market logistics, does not include
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
73
. . . . . . . . was first used by Eugene J. Kelly.
Discuss
Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board
74
Introducing the new product into the market takes place in which stage of the new product development process?
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
75
Which of the following offer wide selection of products to consumers?
1. Speciality stores
2. Departmental stores
3. Super markets
4. Hyper markets
Select the correct answer using the options given below
Discuss
Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
76
Companies can create brand equity for their products by making them . . . . . . . .
Discuss
Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board
77
Assertion (A): Differential pricing structure is designed to accommodate various categories of buyers.
Reason (R): It aims at increasing sales and revenues and driving competitors out of the market.
Discuss
Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board
78
When the consumers favour those products which offer the most quality, performance or innovative features, then it is called as:
Discuss
Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board
79
Which of the following channels of distribution is correct?
Discuss
Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
80
A product with the . . . . . . . . is a green product.
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board