71. Which of the following is not a product-mix strategy?
72. Statement (I): A form of non-store retailing that uses advertising to contact consumers who, in turn, purchase products without visiting a retail store is called direct selling.
Statement (II): A form of non-store retailing in which personal contact between a salesperson and a consumer occurs away from a retail store is called direct marketing.
Statement (II): A form of non-store retailing in which personal contact between a salesperson and a consumer occurs away from a retail store is called direct marketing.
73. Which of the following statements pertaining to the SERVQUAL scale is correct?
74. Mr. 'X' is marketing manager of TCS. He is
75. What are the elements of a logistics system?
76. The set of all actual and potential buyers of a product is referred to
77. Customer orientation is . . . . . . . . to development and someone within the organisation must have the foresight to see that there are . . . . . . . . prospects for what has been developed.
78. Buying and selling over the internet is known as . . . . . . . .
79. Departmental store is an example of:
80. Big Mike's Health Food Store sells nutritional energy-producing foods. The price of the products sold varies according to individual customer accounts and situations. For example, long-time customers receive discounts. This strategy is an example of . . . . . . . .
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11