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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-8 section-6

Each section contains 100 MCQs on Marketing Management .
71
Which of the following is not a product-mix strategy?
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Answer & Solution
Answer: Option D
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72
Statement (I): A form of non-store retailing that uses advertising to contact consumers who, in turn, purchase products without visiting a retail store is called direct selling.
Statement (II): A form of non-store retailing in which personal contact between a salesperson and a consumer occurs away from a retail store is called direct marketing.
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Answer & Solution
Answer: Option D
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73
Which of the following statements pertaining to the SERVQUAL scale is correct?
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Answer: Option D
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74
Mr. 'X' is marketing manager of TCS. He is
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Answer: Option B
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75
What are the elements of a logistics system?
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Answer: Option D
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76
The set of all actual and potential buyers of a product is referred to
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Answer: Option C
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77
Customer orientation is . . . . . . . . to development and someone within the organisation must have the foresight to see that there are . . . . . . . . prospects for what has been developed.
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Answer: Option B
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78
Buying and selling over the internet is known as . . . . . . . .
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Answer: Option C
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79
Departmental store is an example of:
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Answer: Option B
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80
Big Mike's Health Food Store sells nutritional energy-producing foods. The price of the products sold varies according to individual customer accounts and situations. For example, long-time customers receive discounts. This strategy is an example of . . . . . . . .
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Answer & Solution
Answer: Option C
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